I reviewed the verified pricing structure, plan boundaries, and published limitations behind this Touch Stay review. My focus is not a second-hand score or a collection of opinions. It is the arithmetic a property operator needs before choosing a plan.
What is Touch Stay?
Touch Stay is software for creating digital guidebooks, sending scheduled email, offering an upsell store, and, on qualifying plans, using an AI chatbot, collecting reviews, and sending two-way SMS in the United States — SMS is not a channel we carry on any plan. It is sold according to the number of properties entered in its pricing calculator, with different user and contact allowances across its plans.
I read the figures used on this page on September 12, 2026, through a United States connection. The service provides a manual selector for USD, GBP, AUD, and EUR; that selector is not country-based repricing. The default currency shown in the verified record was USD.
The practical starting point is the vendor’s definition of a property. Its pricing record says that “2 apartments in a building is 2 properties, 10 cottages on a single site is 10 properties.” A host cannot combine several rentable accommodations into one billable property merely because they share a building, address, or site.
That distinction matters because the product is priced through a graduated ladder. A person with 1 property, another with 3 properties, and an operator with 10 properties do not calculate their bills by multiplying the same headline rate. I explain the complete arithmetic below.
The product’s scope also helps frame the decision. Digital guidebooks and scheduled email are included across all plans in the verified record. The AI chatbot and review collection begin on Growth, not Starter. Two-way SMS is also on Growth and above in the United States, with limits and a fair usage policy attached to scheduled SMS.
I recommend separating this kind of guest-experience purchase from other software categories. Our overview of host-app categories shows why one product should not automatically be treated as the answer to every operational job. For more focused reading, see the pages on automated guest messaging, guest upsell tools, and review-management tools.
What does Touch Stay cost?
Touch Stay uses graduated per-property pricing. Property N is charged at the rate for the band in which that property falls, and the final bill is the sum across the ladder. It is a staircase, not one rate multiplied by the total property count.
I took the totals below from the vendor’s own pricing catalogue, with both monthly and annual billing records checked through the United States connection on September 12, 2026. The public Touch Stay pricing page provides the corresponding property-count control and currency selector.
What are the monthly totals?
| Plan | 1 property | 3 properties | 10 properties |
|---|---|---|---|
| Starter | $12.50 | $22.10 | $52.10 |
| Growth | $15.00 | $36.10 | $85.50 |
| Pro | $18.00 | $43.20 | $102.60 |
The additions make the staircase visible. On Starter, Touch Stay’s 3-property monthly total can be restated as $12.50 plus $9.60, which equals $22.10. Moving from 3 properties to 10 adds $30.00, taking the total from $22.10 to $52.10.
On Growth, the same verified totals are $15.00 plus $21.10, producing $36.10 for 3 properties. The next 7 properties add $49.40, producing the published worked total of $85.50 for 10 properties.
On Pro, $18.00 plus $25.20 produces the 3-property total of $43.20. Adding $59.40 for the next 7 properties produces the 10-property total of $102.60. These additions are restatements of Touch Stay’s verified worked totals; they are not newly estimated band rates.
What are the annual totals?
| Plan | 1 property | 3 properties | 10 properties |
|---|---|---|---|
| Starter | $99 per year ($8.25 per month) | $195 per year ($16.25 per month) | $495 per year ($41.25 per month) |
| Growth | $139 per year ($11.58 per month) | $334 per year ($27.83 per month) | $793 per year ($66.08 per month) |
| Pro | $159 per year ($13.25 per month) | $381 per year ($31.75 per month) | $905 per year ($75.42 per month) |
The annual Starter ladder begins at $99 for 1 property. Touch Stay’s total for 3 properties is $99 plus $96, or $195. Its 10-property total is $195 plus $300, or $495.
Growth begins at $139 annually for 1 property. The verified 3-property total is $139 plus $195, or $334. Moving from 3 to 10 properties adds $459, producing the $793 annual total.
Pro begins at $159 annually for 1 property. The 3-property total is $159 plus $222, or $381. Adding $524 for the remaining 7 properties produces the $905 annual total at 10 properties.
The catalogue’s control figure is important. Touch Stay prints $99 annually and $12.50 monthly for Starter at 1 property, and the graduated ladder reproduces both totals. That agreement is the check that prevents a staircase calculation from drifting away from what the vendor actually displays.
Why can the headline monthly figure be misleading?
The property-count input defaults to 1. Consequently, the $8.25 monthly equivalent shown with the annual Starter price describes 1 property. It is not a rate that should be multiplied by every property in a larger portfolio.
For example, multiplying $8.25 by 10 produces $82.50 per month, but Touch Stay’s verified annual Starter total at 10 properties is $495 per year, equivalent to $41.25 per month. The multiplication is wrong because later properties enter lower price bands.
The same warning applies in the other direction: taking the effective 10-property monthly equivalent of $41.25 and dividing it evenly creates an average, not a reusable price for the next property. A graduated ladder must be followed property by property.
How much does annual payment save?
Touch Stay states, “Save up to 30% with annual payment.” At 1 property on Starter, 12 monthly payments of $12.50 total $150. The annual total is $99, so the difference is $51. Dividing $51 by $150 produces a 34% saving, meaning the stated “up to 30%” understates the saving in that specific case.
I would not transfer that 34% result to 3 or 10 properties without repeating the calculation from the corresponding totals. Each count has its own monthly and annual sum. The correct comparison at 3 properties is the monthly total of $22.10 against the annual total of $195, while the 10-property comparison starts with $52.10 monthly and $495 annually, all according to Touch Stay.
How does this pricing basis compare with other software?
The arithmetic here is unusual enough that comparing only headline prices can produce a poor shortlist. A whole-account price behaves differently from a graduated property ladder, as the whole-account pricing review illustrates. Percentage-of-booking pricing creates another shape, covered in the revenue-share pricing review.
Other structures require different checks. The subscription-or-revenue-share review costs two billing methods separately, while the per-user pricing review focuses on how seats change the bill. Room-based calculations are handled in the room-count pricing review. For another property-count presentation, see the scaled portfolio cost review.
What do you actually get on each Touch Stay plan?
The meaningful plan boundary is not between guidebooks and no guidebooks. According to Touch Stay, digital guidebooks, scheduled email, and the upsell store are present across Starter, Growth, and Pro. The dividing line appears around conversational and review features.
| Verified inclusion | Starter | Growth | Pro |
|---|---|---|---|
| Digital guidebooks | Included | Included | Included |
| Scheduled email | Included | Included | Included |
| Upsell store | Included | Included | Included |
| AI chatbot | Not included | Included | Included |
| Review collection | Not included | Included | Included |
| Two-way SMS in the United States | Not included | Included | Included |
That boundary changes the relevant price immediately. A 3-property operator who needs only digital guidebooks, scheduled email, and the upsell store can evaluate Starter at $195 per year. If that same operator requires the AI chatbot or review collection, the minimum relevant annual figure becomes Growth at $334, according to Touch Stay. The difference is $139 per year.
The seat and contact allowances add another plan-selection check. Touch Stay lists 1 user and 500 CRM contacts on Starter, 5 users and 5,000 contacts on Growth, and unlimited users with 25,000 contacts on Pro. A 3-property operator may fit Starter by property count but still need Growth because 2 people require access; conversely, a single operator may not need more seats but may still need Growth for the chatbot.
Two-way SMS needs especially careful reading. Touch Stay places it on Growth and above in the United States. Its comparison data lists approximate monthly limits of 40 SMS on Growth and 65 on Pro, while Starter’s listed level is roughly 10 even though two-way SMS is not included there. The vendor’s footnote applies fair usage to scheduled SMS, so I would check the intended sending pattern rather than treating those figures as an unrestricted allowance.
The upsell store is available across all 3 plans, and Touch Stay’s catalogue assigns a 2% store commission to Starter, Growth, and Pro. That means subscription cost is not the only relevant number for a host planning to sell add-ons. For $1,000 in store transactions, a 2% commission is $20, based on the vendor’s published commission rate.
I would map the required capability first and read the price second. Choosing the $99 annual Starter figure because it is the lowest displayed total is not useful if the actual requirement is review collection. In that 1-property case, the relevant annual entry becomes Growth at $139, a $40 difference according to Touch Stay.
For operational context, our pages on two-way accommodation reviews, early-arrival and late-departure offers, and empty-night revenue separate the guest-facing job from the billing model used to buy software.
What does Touch Stay not do?
I found only 2 limitations that the verified record supports strongly enough to report. I will not infer any other absence merely because a capability is not described on a pricing page.
- It does not charge one flat rate per property. Touch Stay uses a graduated ladder. Starter costs $99 annually at 1 property, $195 at 3, and $495 at 10. Those totals cannot be recreated by multiplying every property by one universal rate.
- It does not include SMS without usage conditions. Touch Stay’s scheduled-SMS footnote applies a fair usage policy, and its comparison data gives approximate monthly levels of 10, 40, and 65 across Starter, Growth, and Pro.
Those are specific pricing and plan limitations, not a verdict on unrelated functions. Silence in the verified material does not establish that a function is absent.
Who is Touch Stay right for?
I would describe the suitable buyer by portfolio shape and required capability. Starter is the relevant plan for someone whose requirements stop at digital guidebooks, scheduled email, and the upsell store. Growth becomes the relevant comparison when the buyer needs the AI chatbot, review collection, or two-way SMS in the United States.
Consider Anders, who manages 3 cottages in one town and lists all 3 through one booking platform. He wants a digital guidebook for each cottage, scheduled email, and review collection. His town, property count, and platform mix remain the same throughout this example.
Starter would cost Anders $195 annually according to Touch Stay, but it does not include review collection. Growth costs $334 annually at his 3-property count and includes that capability. His relevant choice is therefore not between $195 and $334 on price alone; it is between a lower plan that misses a stated requirement and a higher plan that includes it.
The arithmetic is $334 minus $195, leaving a $139 annual difference. Spread across Anders’s 3 cottages, that difference averages about $46.33 per cottage per year. That average is useful for his budgeting, but it is not a Touch Stay per-property rate and should not be multiplied to predict a different portfolio size.
If Anders did not need review collection, the same 3 cottages on the same booking platform would leave Starter in contention at $195 annually. If he later required 2 team members to have access, Starter’s 1-user allowance would no longer fit, while Growth’s 5-user allowance would cover both people according to Touch Stay.
I cannot name an objective property count at which the service stops being the cheap answer or becomes the obvious answer. Doing so would require a defined competing product, matching capabilities, and verified prices on the same billing basis. A 10-property Starter total of $495 cannot fairly be compared with another tool’s entry price if the plans perform different jobs.
What I can say is that the falling staircase rewards larger counts within the vendor’s own structure. Touch Stay’s annual Starter monthly equivalent is $8.25 at 1 property, $16.25 total at 3, and $41.25 total at 10. The total rises with the portfolio, but the average per property falls.
This count-first method is also useful when reading the multi-count subscription review, the small-versus-larger portfolio review, and the operations-software cost review. The point is not that the products are interchangeable; it is that each billing basis needs its own arithmetic.
What do Touch Stay users say in their reviews?
I do not collect user reviews of other companies, and I will not summarise ratings, praise, complaints, or quotations that I did not gather. Readers looking for that material can visit Capterra’s Touch Stay page. What I provide instead is the vendor-specific cost calculation: Touch Stay Starter totals $99 annually at 1 property, $195 at 3, and $495 at 10, and those figures are sums along a graduated ladder rather than a single rate multiplied by the property count.
What should you check before subscribing to Touch Stay?
I would spend 10 minutes checking 4 items before selecting a plan. Each one addresses a detail that can change the result without changing the product name on the checkout screen.
- Confirm the billing basis. Touch Stay uses a graduated per-property ladder. If you have 3 properties, use the verified 3-property total rather than multiplying the 1-property headline. Starter is $195 annually at 3 properties, not $99 multiplied by 3.
- Confirm which billing period is displayed. The $8.25 Starter figure is the monthly equivalent of the $99 annual payment for 1 property. The separately verified monthly-billing price at that count is $12.50.
- Enter the real property count. Touch Stay treats 2 apartments as 2 properties and 10 cottages as 10 properties. At 10 properties, annual totals are $495 for Starter, $793 for Growth, and $905 for Pro.
- Match the plan to the required capability. Digital guidebooks, scheduled email, and the upsell store appear on all 3 plans. The AI chatbot, review collection, and United States two-way SMS begin on Growth, which costs $139 annually at 1 property and $334 at 3.
I would also check seats and contacts before paying. Touch Stay assigns 1 user and 500 CRM contacts to Starter, 5 users and 5,000 contacts to Growth, and unlimited users with 25,000 contacts to Pro. A requirement for 2 users changes the plan decision even when the portfolio remains at 1 property.
Finally, include the store commission and SMS conditions in the budget. The vendor’s catalogue lists a 2% commission on store transactions across all plans, so $2,000 sold through the store corresponds to $40 in commission. Scheduled SMS is subject to fair usage, and the approximate monthly plan levels in the verified record are 10, 40, and 65.
For comparison, BnBGenius Pro costs $10 per month, while the free tier covers the first 500 messages with all features and no card. We answer guest messages on those 2 platforms around the clock, request and publish reviews, create cleaning and repair tasks after checkout, offer empty nights and early or late access, support Telegram control, and offer an optional voice concierge for $7 per month per unit. We do not provide channel management, calendar synchronization, direct bookings, pricing tools, owner accounting, SMS, WhatsApp, Facebook Messenger, Booking.com, or Expedia; the PMS decision guide explains why those missing jobs should be evaluated separately.
